Wednesday, March 1, 2023

Maya taps Liza Soberano as their new Brand Ambassador for its newest campaign.

  Maya is doubling down on its digital banking advantage to accelerate its growth in consumer finance and encourage more Filipinos to embrace new financial services such as credit and investments.

  To support this thrust, Maya launched a new campaign in collaboration with Maya Brand Ambassador and Chief Advocacy Officer Hope Elizabeth "Liza" Soberano. Dubbed "My Money. My Bank. My Way", the campaign aims to bring digital banking to the mainstream and empower Filipinos to take control of their finances with innovations that make money management easier, more personalized, and rewarding.

  Among the highlighted innovations in the campaign is Maya's best-in-class consumer savings account that offers easy account opening with just one valid ID.

  Maya is also the first finance app to offer customers their own @username, making sending money as easy as tagging friends in TikTok or Instagram. Customers also love its sleek black Maya card, accepted by over 80 million merchants worldwide.

  Today, Maya counts over 1.5 million bank customers. It is the no. 1 digital banking app in the Philippines, with the most app downloads and monthly active users among the country's licensed digital banks, per intelligence firm

  To encourage more Filipinos to save and use digital transactions, Maya announced an update to its mission-led savings promo. Starting March 7, 2023, customers can boost their Maya savings with up to 10% p.a. daily interest rate the more they do wallet transactions. *

“My Money. My Bank. My Way.”

  Data from the Bangko Sentral ng Pilipinas (BSP) 2021 Financial Inclusion Survey shows that 80% of adult Filipinos have smartphones. Around 54% own a formal financial account, with e-wallet users accounting for 36% of this base. Meanwhile, only 37% of Filipino adults have savings. Maya expressed confidence that this figure will increase with the availability of more seamless digital banking and payment experiences.

Further propelling Maya's push is its game-changing marketing campaign with Soberano. As Brand Ambassador, Soberano co-created Maya's new marketing campaign, breaking the mold of traditional celebrity endorsements and changing the game for marketing financial services.

  As Chief Advocacy Officer, Soberano will champion shared advocacies for financial inclusion with Maya and lead key initiatives, starting with a joint activity for Save The Children which Liza has been the ambassador of since 2021. At the same time, she will help drive the advocacy agenda within Maya from their product roadmap to company culture.

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