Tuesday, December 8, 2020

BTS #LifeGoesOn TikTok Challenge Sets a Record.

BTS TikTok Gizmo Manila

  TikTok announced that BTS' 'Life Goes On' which recently topped the Billboard 'Hot 100', hit a milestone on TikTok, setting a record of 930 Million hashtag views in just 15 days.

[        TikTok on Stage: Live From Seoul        ]

  Held from November 21 to December 5, the #LifeGoesOn challenge was a call for users all over the word to interpret and positively express how 'Life Goes On' in their own creative ways. The videos created with #LifeGoesOn had more than 463,276 in 15 days of the campaign. 

  BTS also participated in the challenge and connected with their fans by releasing TikTok videos of their own:
  • Jin goes through a flipbook
  • RM and V does maple leaf art
  • Jimin decorates a glass bottle
  • J-hope takes Polaroid pictures
  • JungKook practices calligraphy
  In response, the group's fans, ARMY, uploaded videos of themselves dancing and singing along to the new song, as well as moments in their daily lives with friends and family. 

[       TikTok Save our ocean campaign       ]

  A special 'Life Goes On (ARMY version)' music video will be released on the official BTS TikTok and social media channels on December 30, capturing selected video submissions that were part of the #LifeGoesOn challenge.

For more details about the challenge, visit the #LifeGoesOn Challenge Event Page.

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