Sunday, September 18, 2022

Will HONOR conquer the Filipino market while stepping out of Huawei’s shadows?

  Since HONOR’s independence and official comeback to the Philippines, the consumer global technology brand revealed their future product line ups and their
own Research and Development facility. The separation led the brand to invest more on its technology without losing the learnings they gained as a former sub-brand. HONOR was formerly owned by Huawei except for the smartphone business.

  With Huawei’s standards and the support of Google, HONOR is expected to seamlessly deliver feature-packed consumer devices. 

Ecosystem with Google Mobile Services

  Consumers are significantly questioning the presence of Google Mobile
Services given the remarkable similarities of Huawei and HONOR products. Google’s absence has made HONOR and Huawei phones less recommendable to countries who use Google Apps the most. The Philippines is no exception to that, with almost 90% of smartphone users in the country using Android devices according to a Statista measurement.

  Last October 2021, HONOR launched globally the first smartphone with
GMS, the HONOR 50, which helped the brand to be strongly placed as
the third-biggest smartphone seller in China.
  All smartphone line ups of HONOR from its low to mid-range up to its
flagship foldables are equipped with Google Apps and services. Turning to the devices, HONOR X series, HONOR 70, and HONOR Magic Series are the smartphone line ups that the Filipino market is eyeing to grab in Q4 2022.

HONOR’s rise to the top

  An IDC report in Q2 2022 showed that HONOR is now the top mobile
smartphone brand in China with a 19.5% market share, up 88.6% from the same period last year, and 8.8% from the previous quarter. The brand’s overall positioning in many categories helped achieve its dominance with the new HONOR 70 series, according to IDC, “helped to sustain its high growth.” The budget-friendly Changwan 30 series and Play 6 series also met the needs of the entry-level segment, while the Magic 4 series also allowed Honor to strengthen its share in the >US$600 high-end segment.

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