TikTok is known as platform for short-form video content, with users being able to post up to one-minute clips by default. As it continues to innovate, TikTok has recently given users the ability to share videos up to three minutes long.
While this new, longer video duration received mixed reactions when it was first rolled out, it certainly presented new opportunities for users to creatively express themselves. The longer duration gives creators more room to experiment with their content, and may even help them establish a deeper connection with their followers.
Check out these long video posts from TikTok creators, and see the difference that a longer timeframe can make.
How you can enjoy the new TikTok 3-minute video clips.
- More Dance Challenge
- Full music cover-up
- Longer tutorial, informative and educational videos
TikTok's classic one-minute video format are short enough to keep viewers interested, are easily shareable, and quick to make. While some might find it challenging to keep within the one-minute timeframe, with a little extra creativity and ingenuity, users can deliver powerful content within this short amount of time.
With one-minute videos, viewers can quickly scroll from one video to the next without losing interest. Creators can easily capture attention, and generate engagement from followers as well. Short clips are also often simpler to make, and are more shareable than longer content.
Whether you prefer one-minute clips or longer three-minute content, there are a lot of videos for you to enjoy on TikTok.
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