Friday, September 13, 2019

Boost your Facebook Ads even w/o Credit Card with the help of Globe myBusiness.

  Globe myBusiness has partnered with Facebook in launching the Philippine’ first credit card-free platform for micro, small, and medium enterprises (MSMEs) to create and boost their ads easily on Facebook.
“Globe myBusiness understands the dilemma that micro and small entrepreneurs face when trying to spread awareness about their products and services. While business owners acknowledge the importance of social media marketing and advertising, many of them do not own a credit card which is a requirement by Facebook if one wants to put up an ad in the Philippines. On one hand, those who do have a credit card do not want to use their personal account for business purposes,” said Ces Porto, Globe myBusiness Marketing Head.
  With the Globe myBusiness Ad Creator, business owners can finally create content and charge their advertising expense directly to their Globe myBusiness Postpaid Bill which eliminates the need to own a credit card to pay for Facebook ads.

  Credit card penetration in the Philippines remains low. As of 2017, a survey conducted by the World Bank Global Findex showed that only 1.9% of Filipinos 15 years old and above own a credit card , thus, most local MSMEs cannot fully utilize Facebook for their marketing and advertising requirements.

  Digital marketing is highly important to MSMES businesses since Filipinos spend an average of 10 hours a day on the internet and usually do their research online. This requires businesses to have online exposure by having a website and social media presence in order for interested parties to easily find information about the company and its products and services.

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