Saturday, July 14, 2018

Vivo joins extraordinary My Time, My FIFA World Cup campaign in Russia.

  Vivo wrap up its sponsorship at the 2018 FIFA World Cup Russia, by
joinning the music performance of the Official Song to witness this memorable and extraordinary moment with all football fans.

  With the FIFA World Cup Official Song ‘Live it Up’ performed by Nicky Jam featuring Will Smith and Era Istrefi, Vivo had the opportunity to expose an exclusive 90-second branded segment on the pitch-side. Fans at the stadium could also catch the performances on the giant screens through a frame branded with ‘Vivo Nex’, its newest flagship phone that was launched during the FIFA World Cup.

  The segment was part of Vivo Super Time project, which consisted of music-themed activities to unite music fans from around the world. It also includes the Vivo DJ show, which spread cheer, and united football fans and music lovers at all 64 matches, and Vivo Swag, a dance movement aimed to unite both football and music fans around the world to create an iconic memorable moment for the 2018 FIFA World Cup Russia.

  In celebration of the FIFA sponsorship, Vivo launched the FIFA World Cup 2018™ limited edition Vivo V9 Blue designed to capture the spirit of the FIFA World Cup. After the launched it followed up with the highly anticipated and groundbreaking Vivo NEX. The “next” era smartphone that allows consumers to experience the future and innovations beyond the imagination.

  As part of its cooperation with FIFA, Vivo sponsored the FIFA Confederations Cup in 2017 and will sponsor the 2022 FIFA World Cup in Qatar.

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