Friday, March 2, 2018

OPPO ranks third in the YouTube Ads Leaderboard of 2017.

  OPPO Philippines, the No.2 smartphone brand in the Philippines, recently received the recognition of achieving 3rd in the YouTube Ads Leaderboard in the Philippines for the 2nd half of 2017 with its OPPO F5 - Capture the Real You video commercial.

  YouTube Ads Leaderboard is a bi-annual list of the video platform’s top 10 ads in the Philippines that capture the hearts of Filipinos through popularity and promotion. More than just reaching views, engagement and likes, the recognition aims to foster more meaningful ads, relationships and challenges the industry through masterful storytelling.

  The OPPO F5 Capture the Real You is a 30-seconder commercial with a natural approach towards product benefit, fronted by OPPO endorsers Alden Richards and Sarah Geronimo. The commercial shows Alden and Sarah looking at their old and unnatural selfies inside a museum, creating curiosity and doubt.

  The said commercial was also the first material of OPPO combining two endorsers (Alden Richards and Sarah Geronimo) leading to more buzz among the fanbase. As a result, the OPPO F5 commercial reached more than 4.6M views in YouTube as of date and the most viewed ad of OPPO Philippines to date.

  The OPPO F5 was launched last October 26, 2017 which sold more than 33,000 unit on its first week, and a consistent top seller in the mid-range smartphone category since launch, according to the ranking of nationwide smartphone dealer MemoXpress.

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