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Thursday, May 27, 2021

Epson joins National Geographic in the fight against Climate Change through 'Turn Down the Heat' campaign.

Epson printer Gizmo Manila

  Epson has joined forces with National Geographic to promote the protection of the world’s permafrost – the frozen ground beneath the polar regions of the earth – in its newly launched ‘Turn Down the Heat’ campaign.

  The campaign comes as scientists predict the world’s permafrost will thaw entirely by 2100, drastically changing ecologies, raising global sea levels, and releasing over 950 billion tonnes of methane into the atmosphere. Together, Epson and National Geographic aim to raise awareness of how people can reduce their own impact of global warming, from homes to offices and other businesses.

  ‘Turn Down the Heat’ is fronted by National Geographic Explorer, Dr. Katey Walter Anthony, who oversees arctic observatories in Alaska and Russia to monitor the long-lasting impact of climate change. Her pioneering research into the protection of permafrost is featured in a series of videos, infographics and online content in collaboration with Epson and National Geographic and can be found at http://epson.com.ph/heat-free.

“The Arctic is literally melting before our eyes. We estimate that up to 10% of the projected global warming this century could come from thawing permafrost, and that affects the entire Earth. What happens in the Arctic does not stay in the Arctic. Our choices really do matter in work and in life. And when businesses and people make smart decisions about what technology we use, that will also make a positive difference for our environment.”
Dr. Katey Walter Anthony, National Geographic Explorer.

  Saving energy is essential in the fight against global warming, but numerous technologies in both businesses and homes consume significant volumes of it on a daily basis. Epson’s pioneering range of printers with Heat-Free Technology buck this trend, reducing environmental impact by using low energy and few replacement parts.

  Earlier this year, Epson Southeast Asia launched its sustainability campaign, Be Cool, to remind customers that productivity and sustainability do not have to be mutually exclusive. Through the campaign, Epson Southeast Asia urges businesses to Be Cool and discover how Epson’s printing technologies make the sustainable choice a simple one. 

Read Also: Epson Be Cool Campaign.

  To promote awareness around sustainability to consumers, businesses and partners, Epson Southeast Asia will activate its teams in Singapore, Indonesia, Malaysia, Philippines, Thailand and Vietnam throughout the year for strategic in-market activities that will bring Be Cool and Turn Down the Heat closer to audiences, as well as support the realisation of UN SDGs No. 12 (responsible consumption and production) and 13 (climate change), which the region has identified as priorities.

  Learn more about Epson’s Heat-Free Technology here: http://epson.com.ph/heat-free

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