Friday, May 1, 2020

Realme fully embrace digital.

  With today's national crisis, realme Philippines stays true to its commitment to innovate ways to help Filipinos stay connected and safe in the comfort of their homes. Ever since the implementation of the Enhanced Community Quarantine (ECQ), the brand has been consistent in its efforts to engage its employees, fans and customers while staying safe.

  Maximizing the power of technology, realme Philippines pioneered its own live streaming sessions in partnership with dealer stores nationwide that cater to online orders and deliveries. These stream sessions provide realme employees a unique avenue not only to showcase their products, but to engage with customers as well. This platform allows them to answer consumer queries, give purchasing decision suggestions or simply engage customers in small talks. 

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  As a result, realme sellers saw increased traffic in the Facebook pages of realme and its dealer partners. The livestream selling allowed realme sales agents to generate more leads and complete sales while staying safe at home.

  To further encourage the youth to stay at home during the ECQ, realme Philippines deployed its online content series to keep its fans and followers engaged and informed. Hosted by content creator and realme Philippines’ Marketing Lead, Eason De Guzman Jr., the realme Squadcast is an interactive livestream series designed to entertain and educate the realme Squad community by featuring experts in different fields. On its first 10 episodes, the content series showcased tips and inspirational talk on how one can be more productive while staying at home. Furthermore, in an attempt to highlight the potential of photography through realme’s own resident photographers, the realme MasterShot Series was also launched to inspire mobile photographers to maximize their smartphone camera’s capabilities.

“Realme Philippines has become an avenue for content that promotes positivity—something that is needed especially in today’s trying times. We are much delighted to see our audience actively engaging in the content we have rolled out for them. We are looking forward to curating more in the future as we spark hope in the eyes of the youth—that there will be a better tomorrow. We will never stop innovating and inspiring our employees, fans and the rest of the Filipinos to spread positivity and remain optimistic,” - realme Philippines Vice President for Marketing Austine Huang. 
  Starting May, realme will be showcasing content series about mobile gaming and moving to the rapidly growing social media platform TikTok. 

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